Over dinner recently with someone who works for Intel Sports, the topic turned toward the future of Olympic sponsorships. The point was made that many of the International Olympic Committee (IOC) sponsors heavily favor what is known as the Business 2 Business (or B2B) model. When asked why that is, … [Read more...] about B2B Sponsorships and the Olympic Games
The start of a new year is supposed to bring about a clean start, new goals, and a fresh perspective. As the clocks began to countdown to midnight, it soon became apparent that a ‘clean start’ was not going to be happening with the Russians and the World Anti-Doping Agency (WADA). On January … [Read more...] about The Disappointment with WADA Continues
On December 20, 2018, the Energy and Commerce Committee, which is chaired by Rep. Greg Walden (OR), released its report regarding the year-long investigation into sexual abuse within the United States Olympic Committee (USOC) and its National Governing Bodies (NGB’s). The investigation unearthed … [Read more...] about Building Back Trust Amongst the US Olympic Athletes
As Chair of the Athletes Advisory Committee, one of the questions I often receive is: Does the Olympic medal count really matter? Usually, I would provide some (not so persuasive) answer and the conversation would end. But this question has always stuck with me. Does it matter that the United States … [Read more...] about Olympic Medal Count: Does it Really Matter?